IV Beauty Drip Goes Viral Among Beauty Enthusiasts - All You Need To Know

Move over facials and massages—IV beauty therapy is the new addition to beauty rituals, gaining popularity worldwide. Originally a medical treatment for administering fluids and medications in hospitals, intravenous (IV) therapy is now being used for cosmetic purposes, with celebrities like Kim Kardashian, Kendall Jenner, and Adele leading the trend in the West. 

This much talked about beauty treatment has also reached India, with numerous clinics offering IV drips aimed at enhancing skin health, boosting immunity, controlling hair fall, and providing anti-ageing benefits.

Celebrity endorsements and growing popularity

Casual photos of people with needles in their arms and drip bags attached are becoming more common on social media. These images are not indicative of medical emergencies but rather of individuals indulging in IV therapy for better skin, improved health, or hangover relief. When actor Arjun Kapoor shared a picture of himself undergoing IV therapy in June, it sparked concern among his fans. However, it was later revealed to be a vitamin therapy session designed to deliver high concentrations of essential vitamins and minerals directly into the bloodstream, bypassing the digestive system for rapid and effective absorption.

What is IV beauty therapy?

IV beauty drips are intravenous infusions that deliver a blend of antioxidants, vitamins, and minerals directly into the bloodstream. These treatments aim to hydrate the skin, slow the aging process, and provide a healthy glow. Various vitamin mixes are used for different purposes, with glutathione being a popular ingredient due to its skin-brightening properties.

Key Ingredients and its benefits

Glutathione: An antioxidant that reduces pigmentation, promotes an even skin tone, and enhances radiance.

Vitamin C: Boosts collagen production, improves skin texture, and brightens the complexion.

Vitamin B Complex: Includes B1, B2, B3, B5, B6, and B12, each contributing to various aspects of skin health:

B2 (Riboflavin): Essential for energy production, reduces inflammation, and promotes healthy skin.

B3 (Niacinamide): Improves skin elasticity, reduces inflammation, and enhances brightness.

B5 (Pantothenic Acid): Hydrates skin, reduces fine lines, and promotes elasticity.

B6: Involved in collagen production, reduces inflammation, and promotes healthy skin.

Is IV beauty therapy meant for you? 

IV beauty therapy offers a novel approach to skincare by addressing internal health, which is closely linked to skin appearance. While the scientific evidence on its efficacy is still evolving, many users report positive outcomes, including improved skin tone and hydration. As with any beauty treatment,